Mattress shoppers are buying online. That’s hurting retail stores in a big way. | Japanese Mattress On Line

It also means some changes in our advertising. Let’s stop giving away stuff that we should be selling, and let’s start talking about the bliss of great sleep. Let’s tell consumers that they can turn their bedroom into a sleep sanctuary, a place to escape from the rising stresses that life seems to inflict on us all. Let’s sell escapism. “The Great Mattress Escape” would be a good headline for a bedding ad.

But the mattress and bedding venture represents the first digitally native, or online only, brand that Walmart has developed internally.

Build: The Casper Wave is built with a total of five layers of foam. The top layer is 1 inch of a so-called “Flo Foam,” which sits atop a layer of latex foam. Under that, you’ll get a layer of visco elastic memory foam, then a layer of high resiliency foam. Last but not least is a layer of support foam.

In some places, that would be unremarkable, but in Jamaica, being outed as gay is perilous. Yee calls Jamaica, where sex between men is illegal, one of the most homophobic nations on Earth.

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Carey Yee was still a teenager when Hurricane Ernesto, a lethal weather system, ravaged the Atlantic’s Caribbean islands in late August 2006.

“This year’s introductions and changes have been very well-received, and we’re seeing a lot of new interest in our mattresses,” Dell’Accio says, adding that the company also has expanded its team of sales representatives to better serve new customers.

The topper itself comes in a few different sizes and options. You can get it in either two or three inches, and there are four firmness options — soft, medium, medium-firm, and firm. In other words, there is the right thickness and firmness for anyone’s needs.

Thompson finished his story. He and Godshall stood at attention at the back of the room, eyes glistening as a video of their ceremony filled the screens.

A memorial breakfast Oct. 17, 2018, honored the families of 16 Green Berets killed in an Aug. 23, 1968, attack on their base in Vietnam. The breakfast was the first for the families and survivors who grieved in isolation for their Green Berets. The battle was one of the most deadly nights in Special Forces history. Dianna Cahn/Stars and Stripes

Other springs suppliers are bringing or have brought out their own brand of coil edge support. Texas Pocket Springs has long promoted the concept that edge-to-edge wrapped coils create a more durable mattress, and it offers a unit with two rows of narrower coils on the seat edge made with a lower gauge wire. UT+C has invested in new machinery and will be debuting its Perimeter Plus in 2018.

There’s more to a good night’s rest than a mattress. Sheets, blankets and pillows also are important.(Photo: Getty Images/iStockphoto)