Dolphin and dozens of penguins left abandoned in derelict Japanese aquarium | Aloe Vera Memory Foam Mattress

Serta Simmons Bedding last year won a contract to supply Mattress Firm after rival mattress maker Tempur Sealy International had a falling out with the retailer. But sales have since disappointed.

Those he had loved turned their backs on him. His own brother promised to shoot him down in the street, should the rumors about his homosexuality prove to be true.

"According to their filing, Mattress Firm has financing that will allow it to continue running its business, which includes buying product from SSB," Serta Simmons Bedding said in a statement. "For now, it is business as usual for SSB. We will continue to support Mattress Firm as they work through the Chapter 11 process."

"One of the stories the mattress companies can tell is the technology. They come to us and ask for an explanation of how the technology works," Penrice said. "It is definitely changing things on the material science front."

Wondering other factors to consider? Check out our Mattress Buyer’s Guide for a complete rundown of how to buy a mattress.

ResearchAndMarkets.comLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900Related Topics: Beds and Bedding

• Competitors could face a flood of cheap mattresses. If the company can’t survive bankruptcy, enormous disruption would ensue.

Shoppers in their 20s and 30s are the most powerful consumer demographic. But it’s not like the industry is preying on them. Leo Wang, the founder and CEO of Buffy, a sleep brand that sells duvet comforters out of recycled, down-alternative materials, says the demographic is genuinely interested in the category. In case you haven’t heard, staying in is the new going out. There’s a booming economy of merchandise dedicated to proud homebodies. Wang says industry research shows that shoppers in their 30s want to invest in their home as a method of self-care.

It can be hard to see if the mattress you’re interested in buying offers enough support if you buy from a store. Your two-minute test in the store isn’t going to be enough to really test mattress support — however if you buy a mattress online, you’ll likely get 100 days, or a similar amount of time, to return the mattress for a full refund.

“To me, it was just heart-wrenching to know that he wasn’t able to get out of his bed and run for cover — that he was killed instantly when that grenade or whatever went off,” she said.

Pros: Zoned Support is great for side sleepers, but also for other positions, luxury feel, soft yet supportive

It’s also pocket sprung, making it instantly comfortable, supportive, and robust enough to keep going for years. It has medium-tension springs, so it’s a great all rounder in terms of softness. And there’s a thinner one with 150mm depth that you can use on the top of a bunk bed, too.